M/s. Tara Jewels Pvt. Ltd.
Tara Ultimo, a Jewellery design and export firm decided to enter the retail segment under the brand name ‘Tara Jewels’. In order to establish their brand across the entire country, they decided to open their retail showrooms in all the metros and second tier cities of India.
The client wanted design elements which were modular and easily replicable so that the showrooms could be easily executed. The major elements included
| • | A Brand Wall behind the cash desk. |
| • | Window Display unit |
| • | Collection Display unit |
| • | Presentation Desk |
A back office with allied utilities was provided for smooth functioning of the showroom. These were all time bound projects which were executed in record time.
This prototype was created by SCA using our in-depth knowledge of jewellery factories and its creation. Using the same concept, and refining it further, a high end retail store was designed and built in Delhi and many more to follow in the metro cities.
ROSE – Exquisite jewellery in an exquisite environment
Rose is a high end jewellery salon. The entire process of designing / making / purchasing jewellery is an experience, and thus needs a certain ambience.
SCA created an ambience of hushed calm and serenity to view the pieces, and at the same time vibrant and pulsating to help you select the chosen piece.
The display and presentation made the entire experience a delightful one for every customer.
A ‘Treasure Chest’ room was created for special clients. The jewellery was not visible as it was behind automated LED screens, which would only be seen at the press of a button.
This finely created store became the prototype for their other stores in Bandra and Delhi